Top OTT Platforms in India 2020-Which is the Most Popular One?
Table of Contents
- The space of OTT platforms in India is so much populated that currently there are about 40 providers of over-the-top media services (OTT) in India
- Domestic and foreign OTT Platforms in India have been welcomed with open arms, which is linked to the fact of the number of internet users in India which are expected to cross 735 Mn by 2021
- As per a KPMG report, the average time spent by Indian subscribers on various OTT platforms is 20–50 minutes
- Indians responded overwhelmingly to the international Web originals like like Game of Thrones, Money Heist, Stranger Things and many more
Online Streaming OTT Platforms in India
If you are an Indian millennial who was born between 1980-1995 then you would definitely go nostalgic about the craze of various Doordarshan serials like Circus, Malgudi days, Byomkesh Bakshi, Buniyaad, Fauji, Ramayana, Mahabharata, Alif Laila, Duck Tales, Jungle Book and many more daily soaps of that particular time. What an unforgettable time that was!
The generation of Gen Z (born between 1995-2012) missed these amazing shows.
Rise of the OTT Platforms in India
Those were the days of watching TV by adjusting the rooftop antennas which later got shifted to the cable TV and then later upgraded to the Set-Top-Box technology. This technological shift opened the plethora of TV channels from earlier two or three to the hundreds.
Over the years, as the technology changed so the entertainment industry and so did the service providers of the same. From the last 2-3 years, the traditional TV viewing has been rocked by the arrival of the OTT Platforms in India.
India will see significant growth in OTT in the next 5 years
In terms of the OTT market in India, it’s estimated that it will grow to Rs.138 billion by year 2023 from its current size of Rs.40 billion making India the second biggest OTT market after the US.
So, before we proceed further and share the list of the Top OTT Platforms in India 2020, first let’s talk about what is OTT?
Meaning of OTT Services?
In simple terms, OTT stands for Over The Top Platform or Services which deliver digital content like films, web series and TV over the internet. It works well with the high speed unlimited internet connection and doesn’t require the subscription of cable TV or satellite provider. OTT Services via mobile apps offer convenience, ease of access and lets you watch your favourite shows as per your comfort.
List of Top OTT Platforms in India 2020
Simply scroll down to know which are the best OTT platforms in India to watch TV shows, movies, web series originals and videos. So let’s start:
1)- Disney+ Hot Star
Disney+ Hotstar has the highest 300Mn active users
Sitting atop the Indian OTT platforms pyramid, Disney+ Hot Star is considered India’s biggest OTT platform service which has around 8 million paid subscribers and around 50 million paid users globally. Owned by Star India, Disney+ Hot Star offers a range of web original and movies but majority of it’s viewership comes from sporting events and that too from IPL cricket matches.
Hotstar Web Originals
Aarya, Special Ops, Hundred, Out of Love, Kanpuriye, Hostages, City of Dreams, Criminal Justice, Roar of the Lion
Disney+ Hot Star Membership
The platform offers a few content to watch for free but it offers membership in two tiers: Rs. 399 a year for VIP (local languages-only) and Rs.1,499 a year for Premium (English-language).
2)- Netflix
NetFlix casted a magical spell with its original series Sacred Games
Launched in 2016, Netflix changed the way of consuming online content when it brought an original Indian series- Sacred Games. With this Netflix placed itself strongly in the entertainment and digital industry. Talking about numbers, Netflix has over 167 million paid subscribers making it the biggest OTT platform in the world.
Netflix Web Originals
Betaal, Sacred Games, Money Heist, Stranger Things, Delhi Crime, Jaamtara, Lock & Key
Netflix Membership
You can watch Netflix on your smartphone, tablet, Smart TV, laptop, or streaming device, all for one fixed monthly fee. Plans range from ₹ 199 to ₹ 799 a month.
3)- Amazon Prime Video
Amazon Prime Video will be bringing sequels of its hit originals in 2020
After the launch of OTT platform Netflix, the global tech giant Amazon launched video streaming service Amazon Prime Video in India. Amazon has focused on producing more Indian web originals and as per industry estimates, Amazon Prime has around 4 million paid subscribers in India.
Amazon Prime Web Originals
Paatal Lok, Mirzapur, Breathe, The Family Man, Four More Shots Please, Inside Edge
Amazon Prime Membership
The OTT Platform Amazon Prime membership is currently priced at Rs.129 per month and Rs.999 per year with 30 days free trial and is part of Amazon Prime subscription which also includes access to other services like Amazon Prime Music.
4)- Zee5
Zee5 is gaining popularity for its variety of on demand content
Launched in 2018 by Zee Entertainment Enterprise, Zee5 has gained popularity like other OTT platforms in India. Zee5 offers content in 12 different languages and has on demand content with more than 90+ live TV channels.
Zee5 Web Originals
Rangbaaj, State of Siege, RejectX, Kaali, Karenjit Kaur, Lal Bazaar
Zee5 Membership
You can have all inclusive access to Zee5 content with Rs.99 per month, Rs.599 for six months and Rs.999 for one year.
5)- Voot
Voot has launched five new original shows on its platform
Voot is another on-demand OTT platform in India which is the digital arm of Viacom18 media network. Launched in India in 2016, Voot has over 45000 hours of content which includes Viacom 18 network channels content like- Colors, MTV, Nickelodeon among other on demand services.
Voot Web Originals
Asur, The Raikar Case, Ilegal, Marzi, Court Room, Dev
Voot Membership
VOOT offers a premium service at INR 99 per month and INR 499 per year with a 14 days free trial.
6- MX Player
MX Player has gained popularity as India’s one of the most popular video streaming app
Mx Player was launched in India in 2019 and backed by Times Internet. This app was started with the launch of five original web series and has gained the tag of most popular video streaming app in India.
Mx Player Web Originals
Mastram, Raktanchal, Bhaukaal, Madhuri Talkies, Ek Thi Begum, Queen, Thinkistaan, Pati Patni aur Woh, Hello Mini, Samaantar, Queen
Mx Player Membership
Currently, MX Player provides free access to its premium content.
Other OTT Platforms in India
Apart from the above listed OTT service providers, there are other names in the OTT market in India like Sony Liv, Hoichoi (Bengali), Hulu, Ullu, ALT Balaji, Eros Now and Viu.
Conclusion
This ends our list of top OTT platforms in India. Hope you like the content and please do let us know which is your favourite OTT platform?
Nice post. I liked Amazon prime section.
Awsome